Sunbury Broadcasting Corporation is looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for new and existing clients.
As a Digital Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with local and national businesses to ensure consistency through all digital marketing channels when building digital advertising campaigns. You should also provide forward-thinking ideas to build and maintain strong online presence for our clients.
Responsibilities:
- Build our digital marketing roadmap.
- Manage all digital marketing channels.
- Develop customized digital advertising campaigns to create and maintain high levels of online traffic for new and existing clients.
- Work with the creative partners to develop strategies for email marketing, digital advertising, geofencing, landing pages and search programs among other digital products and services.
- Motivate our marketing team to achieve digital sales goals.
- Stay up-to-date with digital technology developments.
Requirements:
- Proven work experience as a digital marketing professional.
- Demonstrable experience in designing and implementing successful digital marketing campaigns for all types of businesses.
- Strong understanding of how all current digital marketing channels function.
- Solid knowledge of online marketing tools and best practices.
- Hands on experience with SEO/SEM, Google Analytics, PPC campaigns, Email marketing, and targeted web and mobile digital advertising platforms.
- Excellent analytical and project management skills.
- Strong written and verbal communication skills.
Education:
- Bachelor’s Degree in Marketing, Digital Technologies or relevant field preferred.