Sunbury Broadcasting Corporation is looking for a dynamic, self-motivated Director of Sales to drive revenue for our independently owned media group. The Director of Sales provides leadership to sales efforts by giving direction, training and feedback to sales team. Assist our marketing professionals in prospecting, developing and maintaining direct and new business, as well as local agency business, to assure established sales goals are met. We are an independent, family-owned multi-platform marketing company located amidst college towns in Central Pennsylvania. We are the market leader in ratings and revenue.


• Develop and implement a sales plan that will meet station’s revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales
• Identify, recruit, train, coach, manage and develop high-performance Sales talent and build a successful team to ensure continued top-line growth
• Maintain an ongoing recruitment effort to ensure top quality team, always having a bench of 3 or more candidates
• Attend high profile account presentations; provide coaching and leadership to sales team
• Conduct regular one-on-one meetings with Sales Team members to evaluate pending business for conversion and note in CRM accordingly
• Participate and lead Sales staff meetings and training sessions
• Manage administrative functions connected with forecasting revenue, rate, pricing and order approvals
• Actively participate in business & community associations with the intention of developing extensive relationships with local influencers and decision makers
• Develop and build relationships with clients by providing quality customer service
• Lead communication with other departments to assure quality service when placing orders and arranging promotions
• Oversee special events
• Provide managerial assistance in local and national rate negotiations, sales plans and budgeting
• Develop creative, solution oriented, customer-focused revenue programs and ancillary sales projects
• Generate revenue from personal account list


• Proficient in all aspects of radio and digital sales, including use of quantitative/qualitative research, event development, and multiple-platform sales expertise
• Familiar with the management of CRM systems, budget procedures, daily sales accountability and recognition programs, inventory management and collections procedures
• Bachelor’s Degree in Business, Communications, Marketing or related field is preferred
• Proficient in Microsoft Office suite, social networking platforms
• Highly developed training and coaching skills including; skills in organization, delegating, interviewing and motivating salespeople
• Demonstrate high energy level and achievement-oriented attitude toward sales, sales training and education, and client relations
• Excellent presentation skills
• Digitally savvy